Arthabridge

Introduction

This Privacy Policy describes how ArthaBridge and its affiliates (collectively "ArthaBridge, we, our, us") collect, use, share, protect, or otherwise process your information/personal data through our website https://ArthaBridge.com/ (hereinafter referred to as "Platform").

Please note that you may be able to browse certain sections of the Platform without registering with us. We do not offer any product/service under this Platform outside India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing of any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform

Collection of Information

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship. Some of the information that we may collect includes but is not limited to:

Personal data provided during sign-up/registering or using our Platform such as name, date of birth, address, telephone/mobile number, email ID, and proof of identity or address.

Sensitive personal data may be collected with your consent, such as your bank account details, credit or debit card information, or biometric data (e.g., facial features) when opting for certain features on the Platform.

We may track your behavior, preferences, and other information you choose to provide on our Platform. This information is compiled and analyzed on an aggregated basis.

Information related to your transactions on the Platform and such third-party business partner platforms.

When a third-party business partner collects your personal data directly from you, their privacy policies will govern such collection. We are not responsible for third-party business partners’ privacy practices or policies, and we encourage you to read their privacy policies before disclosing any information.

If you receive an email or call from a person/association claiming to seek personal data such as debit/credit card PIN, net-banking, or mobile banking passwords, please do not share such information. If you have already disclosed such information, report it immediately to the appropriate law enforcement agency.

Usage of Information

We use personal data to provide the services you request. To the extent we use your personal data for marketing, we will provide you the ability to opt-out. We use your personal data to:

Assist in handling and fulfilling orders.

Enhance user experience.

Resolve disputes and troubleshoot issues.

Inform you about online and offline offers, products, services, and updates.

Customize your experience.

Detect and protect against fraud or criminal activity.

Conduct marketing research, analysis, and surveys.

If permission is not provided, access to certain products or services may be affected.

Sharing of Information

We may share your personal data internally within our group entities, corporate affiliates, and partners to provide access to services and products. These entities and affiliates may market to you unless you explicitly opt out.

We may disclose personal data to third parties such as sellers, business partners, logistics providers, payment processors, and reward program partners to provide access to services. Disclosure may also occur to comply with legal obligations, enforce agreements, facilitate marketing activities, and investigate fraudulent activities.

We may also disclose personal and sensitive data to government authorities or law enforcement agencies as required by law or in good faith if such disclosure is necessary for:

Enforcing our Terms of Use or Privacy Policy.

Responding to claims that content violates third-party rights.

Protecting the rights, property, or safety of users and the public.

Security Precautions

We implement reasonable security practices to protect personal data from unauthorized access, disclosure, loss, or misuse. When accessing account information, we follow security guidelines to prevent unauthorized access. However, internet transmission is not entirely secure, and inherent risks remain.

Users are responsible for protecting their login credentials and password records.

Data Deletion and Retention

You may delete your account through your profile settings on our Platform, leading to the loss of all associated information. You can also contact us for account deletion requests. In case of pending grievances, claims, shipments, or services, we may refuse or delay deletion.

Once an account is deleted, access is lost. We retain personal data only for as long as necessary or as required by law. Data may be retained in anonymized form for research and analytical purposes.

Your Rights

You may access, rectify, and update your personal data through the Platform's functionalities.

Consent

By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information in accordance with this Privacy Policy.

If you provide personal data about others, you confirm you have the authority to do so and allow us to use it as per this Privacy Policy.

By using our Platform, you consent to us (including affiliates, business partners, and marketing channels) contacting you through SMS, instant messaging apps, calls, and emails for the specified purposes. You may withdraw your consent by writing to our Grievance Officer with the subject line “Withdrawal of consent for processing personal data.” However, consent withdrawal is not retrospective and may impact service availability.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Please review it regularly for changes. We may notify you of significant changes in accordance with applicable laws.

For any questions or concerns regarding this Privacy Policy, please contact us through our official channels at- https://ArthaBridge.com/.